My intention in this piece was to make a statement about how consumerism has flooded the media, and how our culture has become brainwashed by materialistic values. This piece is different from the original commercials I used because I mixed it into a completely new piece rhythmically, as well as with other footage that I got myself. It is also different because I am saying something completely new than the original works and giving the images new meaning. It is fair use because I’m not planning on selling or distributing it anywhere, but simply for the artistic expression. I really enjoyed making this piece. It was interesting being able to make something completely new out of someone else’s work, and finding new meaning in “recycled” clips.