The relationship between artist and audience has become much more interactive and personal. It’s almost like technology has allowed the audience to literally become a part of the art, rather than just observing it. In the Obama tweeting video, Obama personally reads out tweets that have been written about him. The fact that technology has allowed important figures, even the president himself, to directly interact with viewers is pretty remarkable. It’s also interesting to think about the effect this kind of interaction can have to the amount of viewers/followers to TV shows.
The show “Scandal” has a huge fan following due to the actors and creators live tweeting episodes, allowing the audience to truly interact with the show and feel more a part of it. For an audience member to watch a show and become attached to the characters is one thing. But to actually be able to interact with the real actors directly seems much more compelling, and a smart way to target an audience.
There was even a part on the Jimmy Fallon/Kimmel show where a band includes the exact words of tweets about popular culture into improvised songs. This is a whole new way to interact with an audience.
It’s interesting to think that twitter has become a website that so many famous artists and celebrities use on a day to day basis, and commonly tweet directly to their fans. It seems like the relationship between artist and fan has changed a lot. it’s less of the fans feeling completely isolated from this idealized figure who is put up on a pedestal, and more of truly rooting for them and feeling like you are more connected to them in some way. Having access to their personal photos and tweets in your news feed seems much more personal than seeing photos taken of them by paparazzi on the street. It’s much more of how the celebrity wants to be viewed, rather than how other media sources are portraying them.